The project began as a poster design for an upcoming Atlas concert in Montreal and later expanded into a conceptual vinyl packaging design. The goal was to capture the album’s themes and sonic atmosphere visually.
Atlas (2023) is an album by Laurel Halo, a Michigan-born composer, musician, DJ, and founder of AWE. Known for her experimental approach to electronic music, her work blends ambient, leftfield club, free jazz, and film scoring influences. Drawing inspiration from cities like Detroit, London, and Berlin, her sound is fluid and textural, evoking rich sonic landscapes.
Listening to Atlas repeatedly, I identified memory as a central theme, not as something fixed, but as fluid, fragmented, and unpredictable. The album evokes a sense of recollection without leaning into nostalgia, mirroring how memories shift and distort over time. I explored ways to reflect this concept visually through abstraction.
For the poster, I fragmented the visuals to create an elusive effect: recognizable yet abstracted, evoking the uncertainty of memory. This concept extended into the vinyl packaging, where I designed a double-sided poster that folds into a compact record sleeve. One side features essential album and artist information, while the other functions as a standalone poster. The design transforms the packaging into an interactive experience, reflecting the album’s fluid and shifting nature.
